It’s the hair colour we dream of having, but never quite dare to take on. According to international colourist Josh Wood, though, there’s never been a better time. ‘The Prada S/S ’17 show was the starting point for me,’ says Josh, who blended a bespoke shade of ame for a number of models backstage at the show. ‘The idea was to take these girls and turn them into sophisticated, self-confident women.
Indeed, recently it’s become common for hair colour changes like these to transform runway careers. Last season, the relatively little known model Katie Moore swapped her long, virgin blonde mane for an ultra-short, fiery crop and instantly became one of the most talked about models of the season, opening the show at Alexander Wang and bagging numerous campaigns. Then Aussie model Natalie Westling caused a social media storm with her flowing copper curls, and this season a veritable army of redheads stalked the runways across the fashion capitals.
Evidently, show-stopping red is the beauty phenomenon of the season, but how to take the plunge? Colour experts stress that there is something for everyone in this startling and fully customisable spectrum (from strawberry blonde to cherry and ruby), but a precise and diligent hand is essential, along with some serious aftercare.
BE CLEVER WITH YOUR BROWS
For first-time redheads: ‘I like to lift the brows a shade or two,’ says Josh. ‘It flatter the eyes and makes a total colour change look more realistic. If it’s really bold, bright shade of red, I’d add a hint of gold or copper for extra drama.’
For natural redheads: ‘I would always advise going for a shade such as sable or dark chocolate when having your brows tinted,’ says Brow expert Suman Jalef. ‘If you’re not sure, experiment with shades of Brow pencil or gel to find the most flattering shade.’
Try BARDOU Booster Brow One Step Brow Gel in Auburn, Brown or Blonde, £25.